Embrace Life

This is the new "wear your seatbelt" ad the UK is doing - started by some dude not hired to do it, but because the cause is important to him, he came up with this idea, and now it's being hailed across the world as a 'beautiful' commercial.  And now the commercial has gone "viral" which means it has become so popular with the general public that people are forwarding it to friends/family on their own so quickly that it has spread all over the world in a very short time.

SussexSaferRoads — January 29, 2010 — For all licensing and broadcast information visit: http://www.alexandercommercials.co.uk
All material © 2010 Sarah Alexander/Daniel Cox/Sussex Safer Roads Partnership. WARNING: All rights of the producer and of the owner of the work reserved. Unauthorised copying, public performance, radio or tv broadcasting of this material is prohibited.
An original approach to road safety advertising from the Sussex Safer Roads Partnership.
http://www.sussexsaferroads.gov.uk
Join the Facebook group for Embrace Life at http://www.tinyurl.com/embracetv